webwide noodling

亜沙 asa: two in the morning glorious

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If ramen shops were people, Asa would be that ridiculously fetching exchange student on a one-week homestay at your parents’ house and sleeping in your old bedroom - so new to the States and so authentically Japanese that even the air around her smells different, like that whiff you get when you first unpack your luggage after an extended trip abroad, and now the scent’s all over your R2-D2 pillowcase and comforter set. And so you’ll never wash it again.

Unless you happen to be standing right in front of Asa, incongruously romanized as “Cafe Arthur” on their business cards (?!), between 6pm and 2 in the morning, you’d likewise swear the place was but a tantalizing pipe dream. A month into its existence, there is still no permanent signage, just a set of double doors and a hand-painted wooden panel that comes down every night at closing time. By day, the restaurant is a blank facade with a boarded up door, just like a shuttered yatai.

Yes, Asa is it, that mythical sliver of a restaurant with the ultra-thin hosomen noodles and an unerring attention to detail, from the decor on down to the cubes of seabura pork lard in the entirely acceptable kotteri shoyu tonkotsu soup. Chef and part-owner Muneyoshi Kubo comes from a “ramen household”; his parents run a chukamen noodle joint in Kyoto and his grandfather makes udon by hand. Newly sprung from the remnants of the former Bistro Laramie and sharing space with a Japanese-style snack bar, Asa’s distinctive ramen and gorgeous contempo-rustic touches evoke modern Japan better than anything this side of actually being there.

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Already, a bowl of Asa’s kotteri shoyu ramen rates among the best in town. Though it lacks the institutionalized perfection of a Santouka shio ramen,  Chef Kubo’s shoyu-tonkotsu creation already stands head and shoulders above nearly everything else in the local game, with a soup that is richer and headier in flavor than say, Chabuya’s overhyped brew. Only old hat ramen chefs can muster that elusive, lived-in subtlety of flavor, but Kubo-san (rest assured, I’ll learn his first name next time) is well on his way, even if he’s not quite there yet. After all, the place has only been open a month.

A bowl of ramen is the sum of its parts, however, and it is in the noodles that Asa already shines. One of the few shops brave enough to source their noodles domestically (from a specialist noodle maker in the Bay Area), Asa refutes the notion that proper ramen can only be made with kansui. A thin, unrisen strand in the northern Kyushu tradition, Asa’s ramen noodles have a supreme texture unlike anything else around, at once firm and willowy and reminiscent of Hakata’s Ichiran noodles set on medium thickness or Jangara ramen on a blessed, divine day.

The toppings are similarly excellent. As at Jangara, topping junkies will be thrilled to learn that a bowl of Asa ramen is heavily customizable. Strips of chashu alternate ribbons of tender fat and strident muscle. Hewn from a prime cut of belly or likewise premium pork part, you get two freebies. Additional toppings come at a premium, but you get what you pay for when there’s spicy mentaiko cod roe in the Kyushu tradition, browned garlic (heady, strong stuff), and perhaps the most deeply marinated shoyu egg I’ve ever encountered. Alas, the egg defaults to a hard-boiled state, but it’s a forgivable offence; request yours hanjuku or “half-boiled” and Kubo-san will gladly whip one up for you.

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Need I say more? Go early and get drunk at the adjacent snack bar (their hostesses apparently double as Asa’s waitresses, something I don’t mind in the least). If you have any money left over, you know where to nurse that hangover.

 

 
asa specializes in a kotteri shoyu-tonkotsu soup loaded with bits of seabura pork lard. it's not quite perfectly subtle yet, but as it stands is very full-flavored (fine, some might say salty!) and already among the best in town. chabuya is thoroughly trumped.7
simultaneously firm and willow, thin and forthright. asa's noodles are a true domestic wonder, crafted in the best traditions of northern kyushu. 9
excellent chashu that is alternately banded with fat and muscle, not buta kakuni melt-in-your-mouth luscious but really, that's a different sort of beast. lovingly marinated browned garlic and darkly rich eggs are full of flavor. pile on all the toppings you want, i haven't tried the mentaiko or the hanjuku half-boiled egg yet, but those could bump them up a notch.7.5
asa's "other" specialty is an osaka-style takoyaki octopus ball side dish that evokes memories of the doutombori, with a crisp skin on the outside and softly sublime within. who needs gyoza when you've got these to burn your tongue with?7.5
the space is a tiny, but kubo-san has decked it out impeccably with a gorgeous slat wood ceiling and trimmings in the rustic-meets-contemporary mode so currently in vogue in japan. i have never felt more like i was in japan, without actually being there. 8
asa is a blinding, brilliant blast of hope for los angeles ramen slurpers everywhere. apparently they do have a sign, but haven't found the time to mount it yet. i hope it stays that way, as this may well be southern california's greatest hidden ramen gem.8

18202 S Western Ave
Gardena, CA 90248

(310)769-1010

6pm - 2am (closed sundays)

23.5

Comments

I’ll be asking you around Xmas time how much improvement there’s been here. It’s definitely on my to-do list.

Across from Gardena Ramen, eh? The competition, while not direct competition per se, might be good. Might force Gardena to step it up a notch (liked the shoyu broth and noodles but nothing else).

Thanks for the heads up, but here’s to a quick death for the thread about it on Chowhound! I don’t want it to be like SSG when it opens on Saturdays.

Posted by (JavaScript must be enabled to view this email address) on 10/31 at 04:25 PM

Ok, I went because Rameniac made me go. Dragged the S.O. as well.

Here’s my verdict. It’s really really good. On my virgin voyage to Asa, I ordered “standard” versions of both the assari and the kotteri ramen. I like to try them straight up “as the chef intended” before adding toppings galore.

The assari was light and flavorful. My one fear of getting these assari-type broths is that they’ll remind me of the kind of soup you get from instant ramen. This is certainly not the case as the soup tastes just right to complement springy noodles which had a nice dough-y consistency and chewiness.

The kotteri was like…wow! The soup was full of flavor with really nice complexity. There were these “meaty” bits in the soup that I couldn’t figure out. I’m not sure what they are but they sure made the soup taste really good. The different noodles used in the kotteri were really good and like Rameniac said, did remind me of the quality you get in Japan. I had to get a kaedama since the S.O. was heavily digging the kotteri.

I also ordered some of the takoyaki…ume flavored. They were good but I felt that the pieces of tako could be bigger.

Overall, highly recommended…but don’t tell too many people because I don’t want to have to wait in a long line to eat there. ^^

Posted by ビクター on 10/31 at 10:15 PM

Love your rating system!

Posted by steamy kitchen on 11/11 at 06:09 AM

I went last week, and it was dead - two other people in there on a Saturday night.  I ordered the kotteri with katamen noodles and all the toppings (extra chasyu, marinated garlic (didn’t like it, wish it was fried), negi, hard-boiled egg (ordered, but they ran out), mentaiko, and…something I can’t remember the name of, but it was basically some kind of oil?).  I don’t know if it’s because there was more mentaiko in the broth than I like (I usually use about half of what SSG gives, although at Kyusyu Jangara I didn’t find it to be too much), or the marinated garlic did something to the broth, or maybe it was that oil thing, or the combination of all three, but the broth had a weird taste to it.  Not bad, just odd, not what I’d expect from a kotteri broth.  I’m going to have to try it again, without those three things, to try to get a sense of what the broth tastes like.

I wish they provided sesame seeds.

Overall, I would say that I love their noodles and their chasyu (noodles are at least as good as SSG’s if not better, chasyu is much better (let’s face it, most of the toppings at SSG are kinda mediocre), but I’m not sure about the broth yet.  It’s too bad they’re not open for lunch.

I actually am glad the portion is on the small side.  It makes it so that I’m not too full for kaedama, which I always like more than the first batch of noodles because it’s firmer.  They provide shoyu and hot sesame oil as tare.  Hmm, maybe it’s the latter that made the broth taste unusual to me.

Going by your guide to the different kinds of ramen in Japan, I need someone to make a ramen with Kurume-style broth, Hakata-style noodles, and Kitakyushu-style toppings.  Hmm, if I’m ever on Death Row…

Posted by (JavaScript must be enabled to view this email address) on 11/12 at 01:31 AM

i don’t think the broth is quite the transcendent experience yet, but it’s solid. the 2nd time i went it had a sweeter, rounder flavor, but was not quite as thick as a shoyu-tonkotsu ought to be. their noodles and toppings are definitely worthy however, and when you add it all up, i’d say the place still rates miles better than most everywhere else in town!

Posted by rameniac on 11/13 at 05:24 PM

I went back and tried it without most of the extras.  The broth isn’t bad but I agree it needs to be thicker.  It actually reminded me of the broth at Chabuya (dark and somewhat reminiscent of Chinese beef noodle soup), but better.  But I’ve been spoiled by having Santouka’s toroniku shio broth way too often lately.

Also, even when ordered katamen, the noodles (not counting kaedama) could have been firmer.  Think they’ll allow me to order it tsukemen-style?

Posted by (JavaScript must be enabled to view this email address) on 11/16 at 12:42 AM

hehe i dunno… but it doesn’t hurt to ask!

i actually like that the noodles aren’t quite as firm as say, hakata-style noodles, which, when at there best, are often so firm they’re like lead in the bowl and you can feel the weight.

asa’s are a little bit lighter and more fluffy, despite being thin. it works for the soup i think; anything firmer might start to make me long for a pure hakata tonkotsu!

Posted by rameniac on 11/29 at 12:33 AM

I finally tried it out last night smile  Half of its restaurant is cafe / snack bar, another half is ramen, this is definitely an interesting restaurant.  The ramen side is small, and it can be fulled easily.  I went there once it opened at 6pm on a weeknight, and it’s almost packed within 20 mins, I guess more people are finding out about this ramen place.

The booth certainly reminds me a bit of Chabuya, it’s slightly on the salty side, but the taste is great which I’m able to drink it all smile  Noodle-wise, it’s on the thin side, somewhat similiar to SSG’s noodle.  Overall, the ramen bowl is not so big in portion, if you usually eat a lot, you may want to order some side dishes like its takoyaki.  Talking about takoyaki, it has several different choices, I like its plum takoyaki smile

Asa is a welcome addition to the growing ramen restaurants in Torrance / Gardena.  If you’re tired eating Santouka and SSG all the time, give Asa a try, it can be a pleasant surprise to you.

Posted by (JavaScript must be enabled to view this email address) on 12/28 at 10:51 AM

My friend and I went on Friday night.  We got there right when it opened and took the last table.  The place was packed!  Thanks for Jonathan Gold-ing the place before I got a chance to try it wink

I ordered the kotteri.  I love how one of the topping choices is seabura, just in case there wasn’t enough fat in there!  When the bowl came, it wasn’t the most artful presentation—it looked like everything had just been thrown in and drowned in soup.  I’d guess it was because they were so busy?

Besides the presentation, I loved it.  It was a little salty and had more body than Shinsengumi and was smoother than Daikokuya.  The noodles were a little bit hard, which I like.

I was a little bit sad because they didn’t have gyoza.  I’m not a fan of takoyaki.

Cash only.  Good thing there was a bank ATM right there.

Thanks for the rec!

Posted by (JavaScript must be enabled to view this email address) on 01/06 at 06:58 PM

I have been twice.  Love this place, from the noodle, ambiance, j-pop music and the cute waitresses.  What is up with the bar next door?  They wanted a $10 cover on Saturday night and the place was empty.  Later I realized that they are connected to ASA and share a bathroom, but the ladie in the bar said they have no affiliation.  I felt oddly not wanted.  Regardless, Asa is my new favorite place, and the wait is worth the noodle.

Posted by (JavaScript must be enabled to view this email address) on 01/18 at 12:20 PM

I just stopped by there yesterday which was a Thursday afternoon around 2pm.  The doors were locked.  I was sad.  Would be nice if they had an answering machine saying that they’d be closed, or a sign out front with hours possibly?  Sign in front says, “open” but the dead bolts and random people stopping by hoping to grab some lunch say, ‘closed.’  Better luck next time maybe.

Posted by (JavaScript must be enabled to view this email address) on 01/19 at 04:32 PM

Last Saturday night, my wife and I decided to try the No.2 best ramen house.  We drove 30 miles and reached our destination 15 minutes before they opened for dinner. There were 3 parties ahead of us so we thought we could easily be seated in the first group.  The staff never took names so when the restaurant opened, some rude late comers stormed the door.  Although we told the staff that we and another party were here first, they ignored us and seated the late comers. We turned and left immediately.  The management should institute a more civilized seating system that rewards patrons who wait to be served and not barbarians who shove their way to the front of the line!  We will try many of the other ramen shops in the area before we go back there!

Posted by (JavaScript must be enabled to view this email address) on 01/21 at 05:38 PM

The ramen here is good and the takoyaki is a nice twist and complement to the ramen.

Posted by (JavaScript must be enabled to view this email address) on 02/06 at 10:02 AM

Tried going there on a Saturday night some time ago, and now instead of being dead, there’s like 20 people waiting outside.  Craaaaazy.  Guess I’m stuck going at 6pm on weeknights or very late at night from now on.  raspberry

Posted by (JavaScript must be enabled to view this email address) on 02/23 at 10:46 PM

i went there because of this site too!! the first time it was a surprise ( maybe too tired of the my one time favorite SSG) the thin noodle is what i like but i would like it to be a bit more firm. the broth was good with the back-oil. the takoyaki and the red bean ice-cream was delightful as well. i told myself to went back again and being a bit dissapointed the second time, and notice that the meat in the noodle is so tinny that one can finish in one bite!! i might be a little picky here but my feeling about my second try was not as good (probably due to the fact that i didnt ask for the back oil)
i really feel inexperienced and uneducated about ramen and i would like to go the japan some day to try some real deals, but this place is to me, is far from what i imagine as really good.

Posted by (JavaScript must be enabled to view this email address) on 02/25 at 02:02 AM

Personally I enjoyed the broth here more than Santouka’s smile.  Overall a Heavenly experience and much praise for the fried rice smile

Thanks for introducing this place to me.  We should carpool next time wink

Posted by Apuykat on 03/12 at 02:44 PM

Ever since reading Rameniac’s debut in the L.A. times, I’ve tried almost all of the top 10 places.  I have to admit, this place is the best.  The Shin-sen-gumi is very good, too, as well as Santouka.  But the prices are very good here, and the customer service is HANDS DOWN, THE BEST!  If you want a truly WONDERFUL dining experience, you can’t beat this place!

Posted by (JavaScript must be enabled to view this email address) on 05/27 at 04:10 PM

Thanks for the review. I particulary love the ambience around the place. Looking forward to more reviews in the times to come.

Posted by Jeff on 07/28 at 04:15 AM

Went tehyrz 3 days ago, at 1:00 am.

Had teh Largez Kotteri with extra chashu, Soft boiled egg, and green onion. Full of flavor / rich and could see the fat in the soup. Noodles werez firm and thin, quite tasty.

Tried the meat thingy made of hicken and octopus (tako-something or other), was so tiny 3 little balls halved w/ green onions an sauce for $7.50, still yummy though.

Top Top place.

Waitress was really cute too. ^_^

Posted by (JavaScript must be enabled to view this email address) on 08/01 at 01:49 AM

I went back to Cafe Asa after a few months and I have to say that the quality has taken a steep nosedive.

Sigh.  It’s probably due to the increased traffic thanks to word-of-mouth and this website.  They can’t keep up with the demand and have to cut corners to accommodate everyone.

The first sign of trouble was that they now had their menus in English.  When I got my kotteri bowl, I noticed that the noodles weren’t as thin as they used to be, nor were they as tasty.  Also, the broth was noticeably lower in quality.

I blame you, Rameniac! wink

Posted by (JavaScript must be enabled to view this email address) on 08/07 at 06:57 PM

Tried to go Monday night—Labor Day—and the damn place was closed. They really ought to set up an answering machine, or at least let rameniac.com know about their updated hours, holidays, etc. Good thing I didn’t drive all the way to Gardena just for their ramen.

Posted by Studioglyphic on 09/03 at 02:01 AM

Hey Waseda4lyfe, Around the time you posted this comment i went there once and they told me that they were out of their hosoimen (thin noodles) and only had the futoimen (fat noodles) which aparrently they normally use in their assari ramen (according to the waitress).

I am not super sure on their english ability since i always talk to them in Japanese when I go there so maybe they weren’t confident in conveying this to their non-japanese speaking customers?

All I know is that yeah it was much worse with those noodles but they told me the they would be getting the regular noodles in a couple days and the next time I came it was great again =)

Posted by (JavaScript must be enabled to view this email address) on 10/03 at 05:43 PM

Me and my wife went to asa ramen last night.
Got there too early, so we had to wait outside for 20minutes.
The waitress opens the door and changes the ‘closed’ sign to ‘open’, and closes the door as she walks away.
People waiting outside were confused if she was letting us in or not.
She comes back out, and with a blank face,
“It’s opened.” and walk back in without holding door for the customers.

As the first team gets seated we were waiting for our turn to be seated.
She looks at us from far away and points at the bar, meaning go seat yourselves at the bar.
I asked if we could sit at the table. she says..
“No. that’s for four people.”
Okay, I understand it’s a pretty small place and you want us to sit at the bar. Fine.. But at least you could be a little polite?

Me and my wife seat ourselves at the bar.
This was my second time at Asa Ramen.
I tried to shoyu kotteri last time and thought it was too Salty and plain at the same time. (people who like Hakata style tonkotsu ramen would understand what I’m talking about.)
I decided to give Assari shoyu a try with a couple of toppings that I haven’t tried.
‘Pork bak fat?’ (not even spelled right, maybe that’s why i was confused?)
I like fatty chashu, so I was wondering it was something like a slab of meat that was a bit fattier.
I asked her what the pork back fat was.
With a sour look,
“Uhh…...what do you mean? pork back fat is pork back fat..”
I wanted to punch her in the face.
At this point i wanted to leave, but my wife and I were too hungry. We just ordered our food.

Our food comes out, and we start eating, (and being really disappointed by the food), the waitress comes over and asks us to scoot over to the very end of the bar to squeeze more people in.

Great!!!!

This kind of a thing would be very unpleasant even if the waitress was apologizing and moving our stuff for us. she just told us to move and walked away!!! I couldn’t believe what was happening.
I had to move my ramen, my wife’s bowl of fried rice and our beer,  myself.

Best ramen place in L.A.?
Hah!!!!!
I consider myself a real ramen geek.
Tried a lot of places in Japan(I mean a LOT!!!), since my wife lived in japan for a while.
Big fan of Santouka, Shinsengumi in L.A., Ippudo in NY.
I think Daikokuya is overrated, and the wait is ridiculous,
But i would rather have daikokuya over this piece of crap place.
Worst service ever!!!! Plain Shoyu ramen with no taste!!!
Good takoyaki???
Buy yourself a bag of frozen takoyaki from the japanese market,
and just deep fry it. I promise you it’ll taste the same.

I left no tip with a note on the table.
‘Thanks for the worst service ever!’

Just go to Mitsuwa in Santa monica, or torrance.
They have Santouka in their foodcourts.
That is the best ramen place in L.A. I would even say Best Place in the U.S. It’s only a few blocks away from this hellhole.

Posted by (JavaScript must be enabled to view this email address) on 12/27 at 02:55 PM

bert - sorry to hear you had a bad experience at asa. in regards to the service, unfortunately, there’s some personal drama going on, but it’s a private matter really, so i shouldn’t talk about it. all i’ll say is, go easy on the staff there… it’s the holidays!

as for the ramen, whether you like it or not, asa very much serves an artisanal ramen product, similar to what you might find in japan.

santouka IS the best ramen in LA, i’ve said that before and i maintain it. they’re a huge ramen chain that has the resources to actually import their ingredients from japan, which makes a big difference. that said, asa comes in second both in spirit and general attention to detail (with seabura “back fat” in the soup and hosomen noodles, for example), regardless of one’s personal taste preferences.

daikokuya uses generic noodles and shinsengumi is basically a watered down version of the sort of “real” hakata tonkotsu ramen you would find in japan. as such, i don’t find myself going to either of those places all that much, although for LA, they’ll do in a pinch.

ippudo in NY is good but nothing like ippudo in japan, as they both source their ingredients and produce their noodles locally. i’ll post a review soon.

glad you’ve been to japan and tried a lot of ramen there! i’ve lived there myself, and spend months out of the year over there these days.the only constant i’ve discovered is that everyone has different taste buds and different favorite shops, and if asa doesn’t do it for you here in LA, santouka is thankfully “a few blocks away.”

Posted by rameniac on 12/28 at 01:29 AM

I finally made my way out this this past weekend and had a decidedly different experience then you.

Firstly I asked for the egg half boiled and the waitress said they are all half boiled, it’s how they come. I repeated myself and she assured me it would be half boiled. It came not half boiled.

Then the soup. The Koteri ramen had delightful noodles and it did taste very good… for about a third of it. Then it was all salt, salt, and more salt. I even found the chasu rather tasteless as well.

Finally the order of the mochi-cheese appetizer. I’ve never had this dish before so perhaps you can clear something up for me. Was I supposed to taste octopus? Should I have seen octopus? As far as I and my dining companions could tell there was only cheese. I was very confused.

Perhaps I’m a glutton for punishment but I do want to go back and give them another go. I’ve read things elsewhere regarding there unevenness so maybe this was just a bad night?

What do you think?...

Posted by Mike on 01/12 at 11:01 PM
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